Yellow

Campaign | Web copy | TVC | Product development

Robyn’s Undies was a large-scale campaign to help small businesses get more exposure with Yellow – developed using the intensive MESA strategy framework. KP

Yellow has 60+ years’ experience supporting and promoting small businesses. But almost no one knew about its digital products. So we partnered with actress Robyn Malcolm to launch and promote a pop-up underwear brand to show business owners how easy digital marketing was with Yellow.

The playful, cheeky Robyn’s Undies campaign made headlines and won a Bronze Lion at Cannes 2022. More importantly, it got results: $1.9 million+ in earned media, an ROI of 1:4 and 22 million website impressions at yellow.co.nz alone, converting to 77% more leads than our campaign objective. The campaign was shared around the world and adapted for Yellow’s markets globally.