Yellow

Campaign | Web copy | TVC | Product development

Robyn’s Undies was a large-scale campaign to help small Kiwi businesses get more exposure with Yellow – developed using the intensive MESA strategy framework. KP

Yellow has 60+ years’ experience supporting and promoting small New Zealand businesses. But almost no one knew about its digital products.

So we partnered with actress Robyn Malcolm to launch and promote a pop-up underwear brand to show small business owners how easy digital marketing was using Yellow products.

The Robyn’s Undies campaign made headlines and won a Bronze Lion at Cannes 2022. But more importantly, it got results: $1.9 million+ in earned media, an ROI of 1:4 and 22 million website impressions at yellow.co.nz, converting to 77% more leads than our campaign objective. In fact, Yellow had to stop advertising to nurture them.